I've been building ecommerce for 10+ years and have shipped 200+ projects — for global brands like Melissa, luxury groups like OTB, and B2B retailers like FarEast Flora.

In 2026 I rebuilt my agency as a Solo+AI operation. The thesis: tools like Gemini and Claude make it possible for a senior practitioner to ship at agency speed without the agency overhead. Faster decisions, no account managers, the person quoting is the person building.

I work with founders and ecommerce leads who want straight talk and concrete output.