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Notes from the ecommerce trenches.

Long-form essays on the patterns that move revenue, the platforms that compound, and the AI workflows reshaping how we ship.

Jun 1, 2026 · 12 min read · shopify plus

Is Shopify Plus Worth It for a Fashion Brand? Lessons from 9 Builds

A 10-year practitioner's honest take on when Shopify Plus is worth it for fashion DTC — and when it isn't. Drawn from 9 production builds including Kangarwear (2025), OTB Group, and Melissa.

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