Headless NextJS storefronts. Sub-second. SEO-ready.
Decouple your frontend from Shopify, BigCommerce, or any custom backend. Get speed, design freedom, and built-in AI search optimization.
Common questions.
QWhat is headless commerce?
Your backend (Shopify, Magento, etc.) handles products, orders, payments. A separate NextJS frontend handles the storefront UI. Result: sub-second speed, full design control, better SEO.
QNextJS vs Hydrogen for Shopify storefront?
Hydrogen is Shopify's framework — good if you're all-in Shopify. NextJS gives you more flexibility, a larger ecosystem, and easier migration if you ever change backends.
QHow fast can a NextJS storefront be?
Sub-1s LCP is achievable with server components, edge rendering, and optimized image loading. We've hit sub-1.2s LCP for Melissa's Shopify Plus PDPs.
QDo I need headless?
If your current storefront loads in under 2s and your design needs are met by your theme — probably not. If you need speed, custom UX, or multi-platform selling — yes.