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Melissa
Shopify PlusD2C Fashion Footwear
Ecom growth YoY
+300%
Challenge
Melissa (by Grendene) had fragmented ecommerce across US, Brazil, and EU storefronts — each on a different stack, with inconsistent product data and broken marketplace sync. They wanted one unified Shopify Plus presence while keeping wholesale and marketplace flows intact.
What we built
→Single Shopify Plus instance with locale-aware storefronts (US, BR, EU)
→Marketplace + retail sync via Cymbio (Zalando, Farfetch, Nordstrom)
→Personalization layer with Nosto for PDP and search recommendations
→Afterpay / installment payment integrations for US D2C
→Brand-consistent PDP architecture across regions, sub-1.2s LCP
→B2B wholesale channel with custom pricing for boutique retailers
Results
+300% YoY ecommerce revenue growth (Grendene investor commentary)
Sub-1.2s LCP on all product detail pages
Marketplace catalog sync time reduced from days to hours
Wholesale onboarding cycle cut by 60%
Tech stack
Shopify PlusNostoCymbioAfterpayCloudflareKlaviyo