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Powrplus
DTC rebuildPortable Power / DTC
Launch to revenue
21 days
Challenge
Powrplus had a portable power product line but no working DTC storefront — the domain returned an SSL certificate mismatch, killing trust signals and blocking paid traffic. They needed a full rebuild that could compete with Jackery, EcoFlow, and Anker in 3 weeks.
What we built
→Domain hardening + SSL fix on day 1 (blocking issue resolved immediately)
→Shopify storefront with conversion-optimized PDP architecture
→Klaviyo flows for abandoned cart + post-purchase + subscription nudge
→Recharge subscriptions for accessories + battery refills
→Judge.me review collection wired into PDPs from day 1
→Meta + Google paid-social funnel with creative testing matrix
Results
Live, paid-traffic-ready storefront in 21 days
Bounce rate down 38% post-SSL fix (no more browser warnings)
First paid-social cohort: 2.3x ROAS in week 1
Trust signals (reviews, warranty) live from launch
Tech stack
ShopifyKlaviyoRechargeJudge.meCloudflareMeta Ads + Google Ads